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Sponsorship Info

Do you remember the freedom of riding your bike for the first time?  Whether it's a professional bike racer or one of the little kids participating in the kid's fun ride...everyone likes turning the cranks!  Would you and your company like to be part of this very unique and exciting event? For sponsorship opportunities, please contact Bruce Dunn, 479-521-7766 or This email address is being protected from spambots. You need JavaScript enabled to view it..

Below is a partial list of the ways your company can be recognized throughout the marketing and promotion of the event.  There are many ways to activate and promote a company's image and brands and we are open to creative ways you would like to see your company involved.

Sponsor Recognition Opportunities

  • Named stage of race
  • Jersey pocket
  • Expo space
  • Product sampling
  • Event program ad
  • Course banner space
  • Backdrop of award podium
  • Finish Line truss system
  • CitiScapes Metro Monthly ad
  • Social Media engagement with promotions
  • Event website
  • Event posters
  • Racer Technical Guide
  • Racer and volunteer t-shirts
  • PA announcements
  • Racer and volunteer goody bag giveaways

Event Highlights

The Walmart Joe Martin Stage Race is recognized in NW Arkansas as a cornerstone event. It also has the uniqueness of not only being the only professional bike race in NW Arkansas, but also one of only six nationally and internationally sanctioned stage races in the United States. Therefore, the race captures the attention of both individuals and corporations in a very crowded NWA event calendar.   The Northwest Arkansas business community continues to promote the event nationally as one of the unique attractions and key events in the area. Families, businesses and organizations participated as both spectators and volunteers throughout the four days, which dramatically increased awareness and recognition for the race. 

Over the years, the Joe Martin Stage Race has grown to be more than a bike race.  There are people of all ages lining the courses throughout the four-day event.  Local elementary and middle-level schools attend a free kid’s ride during the event, a townie bike parade, community volunteers, and corporations support the race.  The Bike City Fondo (BCF) consists of five road rides and two gravel ride distances. And while the stage race is an extremely competitive-oriented event, the gran fondo is geared to a much broader segment of the population. The unique thing about the BCF is that riders will ride on the same courses as the pros!  Bike City Fondo link

Cycling Demographics

Cycling in the United States had over 36.5 million Americans ride their bicycles six or more times according to the National Sporting Goods Association.  And according to the National Bicycle Dealer’s Association, the bicycle industry is a 5.8 billion dollar industry with over 16 million bikes sold annually.

Event Organizer:

The race is promoted and directed by All Sports Productions, Inc., a sports event management company that promotes cycling, triathlon, running, and other outdoor events. In addition to the Joe Martin Stage Race, some of the events include: Iron Pig Festival, Ozark Valley Triathlon, Highlands Gravel Classic, Big Dam Bridge 100 and Fayetteville Half Marathon. The company is owned and operated by Bruce Dunn.  

Projected Reach Joe Martin

The Joe Martin Stage Race reach is both national and international. 750 professional and amateur cycling athletes, plus 1,500 support staff for teams and athletes.  Athletes and staff from 50 states and over 25 countries, plus 10,000 spectators. The Bike City Fondo expects to see 500 cyclists participate in the tour rides.

Event Recognition:

Raising awareness for the Razorback Greenway trail system and enoucraging participation of youth in outdoor activities which include bike riding. This race will continue to serve as a catalyst for future cycling events such as the Regional, National and World Championships for USA Cycling and UCI-level races. And the uniqueness of event brings new people into the state.

Economic Impact

Currently the economic impact of the Joe Martin is $1.4 million.

Event Goals:

To have stages of the Walmart Joe Martin Stage Race as part of a future internationally-sanctioned World Tour calendar and internationally televised events such as a Tour of Arkansas.

All Sports Productions

All Sports ProductionsThe Joe Martin Stage Race is an All Sports Productions event. All Sports Productions promotes cycling, running, duathlons, triathlons, adventure runs and other outdoor events. Our goal is to produce races at the highest standards which are locally, regionally and nationally recognized events with a festival-like atmosphere.

Click here for more information.

Contact Us

  • All Sports Productions:
    Bruce Dunn
    1629 S. River Meadows Dr.
    Fayetteville, AR 72701
    Tel: 479-521-7766
    Email: Email Bruce
  • Volunteer Coordinator:
    Summer Johnson
    Tel: 479-981-1157
    Email: Email Summer
  • Registration Coordinator:
    Caroline Hardin
    Tel: 479-521-7766
    Email: Email Caroline