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Our Sponsors

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Walmart - Title Sponsor
Walmart is excited to be the title partner of this premier cycling event in Northwest Arkansas, where the company was founded nearly 60 years ago. This partnership demonstrates Walmart’s commitment to the community and promoting healthy and active lifestyles for their customers and associates.  Every Day Low Price (EDLP) is the cornerstone of our strategy, and our price focus has never been stronger. From grocery and entertainment to sporting goods and crafts, we provide the deep assortment that our customers appreciate — whether they're shopping online at Walmart.com, through one of our mobile apps or shopping in a store. www.walmart.com



Fayetteville is more than a city. It’s more than a collection of attractions or events. It’s an experience. Whether it be a stroll through art galleries or a hike along the scenic trails, you create your own adventure. www.experiencefayetteville.com
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Whether you are an Arkansas native or searching for the state's top tourism attractions, there are plenty of things to do in The Natural State. Experience world-class art at Crystal Bridges Museum of American Art or find historic sites and landmarks to learn more about the state. Are you wanting to get outside? Arkansas State Parks offers a variety of experiences, from digging for diamonds at the Crater of Diamonds State Park or hiking the CCC trails at Petit Jean State Park. And don't forgot to stop in at an Arkansas Visitor Center or book a guided tour for a complete Arkansas experience.
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The Walton Family Foundation is, at its core, a family-led foundation. Three generations of the descendants of our founders, Sam and Helen Walton, and their spouses, work together to lead the foundation and create access to opportunity for people and communities.
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Defends against odor as you move!
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Detergent cleans and Downy does the rest! Downy helps protect clothes from the wash.
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Tide is not just a product; it’s a promise. It’s not just any laundry detergent; it’s one that renews clothes and the stories they tell.

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OZark Outdoor Foundation
Connect. Compete. Conserve. To fulfill our philanthropic mission, we host, create, operate, or partner with organizations to execute a variety of outdoor recreational events in Northwest Arkansas. From world-class championship caliber races to fun outdoor family events, our objective is to position Arkansas as a premier outdoor recreation destination.
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UAMS HEALTH ORTHOPAEDICS & SPORTS MEDICINE - official healthcare provider for Joe Martin Stage Race
University of Arkansas for Medical Sciences. The mission of UAMS is to improve the health, health care and well-being of Arkansans and of others in the region, nation and the world by Educating current and future health professionals and the publice; Providing high-quality, innovative, patient- and family-centered health care and also providing specialty expertise not routinely available in community settings; and Advancing knowledge in areas of human health and disease and translating and accelerating discoveries into health improvements.
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TheatreSquared’s locally produced and nationally acclaimed productions reach more than 55,000 patrons each year. The company is Northwest Arkansas’s theatre, offering a unique audience experience of immersive, professional productions in an intimate setting. Its work has been recognized with critical acclaim by The New York Times (“Best Theater of 2020” list), The New Yorker, The Wall Street Journal, NPR’s All Things Considered, and the American Theater Wing, founder of the Tony Awards.
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Moosejaw.com is an online and brick and mortar retailer specializing in outdoor recreation apparel and gear for snowboarding, rock climbing, hiking, and camping.
Adventure Subaru
Doing business in Northwest Arkansas for over 30 years!  Visit the Adventure Subaru new store location at 2269 N. Henbest Dr. in Fayetteville
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Sells Agency
The Sells Agency is a full-service marketing firm with a razor-like focus on achieving business success for our clients. We have offices in Little Rock and Fayetteville and clients across multiple states and different industries. Our goal is to always help companies align their marketing programs with their business goals – we call it “Marketing Clarity”.

Pixel Perfect
Pixel Perfect is a creative studio in Little Rock, Arkansas specializing in website design and development, search engine optimization, and in short, making digital marketing make sense. By combining proven marketing theory and the latest web based technologies, we can create a solution that is custom tailored to you - all without breaking the bank.
Marshalltown USA
MARSHALLTOWN is now one of the largest tool manufacturers in the world. Despite its growth and innovation, the company has stayed true to its roots. It still manufactures tools with superior quality and it still uses honesty and square dealing. www.marshalltown.com.
Collier Drug Stores
Your trusted source for care in Northwest Arkansas since 1917. www.collierdrug.com
First Security
With more than 1,000 employees covering locations throughout the state, we offer solutions for the financial needs of individuals, businesses and the public sector, including a network of local community banks, respected investment banking and wealth management services, public finance, real estate development and revitalization, leasing and mortgage services. www.fsbank.com. 877-611-3118.
Lewis Automotive Group
Lewis Automotive is privileged to have been serving Northwest Arkansas for over 70 years. If you're looking for a vehicle purchasing experience that is easy, honest, and pressure-free look no further. Come see why Lewis Automotive Group is Northwest Arkansas favorite New and Used Car dealer.  www.lewissuperstore.com.

Drink Real Beer™. You deserve it. Great Raft Brewing is a Shreveport, Louisiana based craft brewery dedicated to making creative, authentic beer and helping to build a great beer culture within communities it serves. www.greatraftbrewing.com
With locations in Springdale and Rogers.
www.gooutandplay.com - 479-756-1344
Total Document Solutions, the leading supplier of office equipment, technology, software solutions and IT services for small businesses through to large enterprises in Northwest Arkansas.
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A classic look, comfortable enough to wear every day, all day.


For over 40 years, Time Striping Inc. has provided a full range of efficient, high quality, and cost effective asphalt and concrete pavement maintenance services with additional services such as a full service sign shop, product distribution, guard systems and overhead signs, removal and cleaning services, and sales and rentals of traffic management products. www.timestriping.com
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Brunner & Lay
"Quality First" Since 1882. Brunner & Lay, Inc. and its affiliated companies have become recognized as the quality leaders, as well as the world's largest manufacturer of paving breaker tools.
The site of this year's Friday Pro Men, Pro Women and Elite Men 1,2 road race finishes...it's going to once again be epic! Mount Sequoyah is an independent non-profit that aims to strengthen our community through providing the space, services and environment that foster the realization of your mission.
www.mountsequoyah.org. 800.760.8126
Underwoods Fine Jewelers
Underwoods Fine Jewelers
"It's Where You Buy The Best". Underwood's offers diamond engagement rings in a range of styles from intricately detailed to elegantly refined. Give the very best. Give Underwood's. 611 W. Dickson Street Fayetteville, AR 72701. 479-521-2000. This email address is being protected from spambots. You need JavaScript enabled to view it.
"The Experience That Fits" Clubhaus Fitness is the latest innovation in health clubs: a modern boutique setting with a relaxing, environmentally-friendly atmosphere equipped with full amenities, offering an integrated program of wellness in a refined environment to create a new kind of fitness experience in downtown Fayetteville. Located at 612 W. Dickson Street.

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Lost 40
Lost Forty Brewing takes its name from the historic, storied forest that stands on 40 acres of Arkansas's last truly virgin soil in Calhoun County. We aim to craft beers as unwavering, wild, and uniquely Arkansas as the the land itself. Lost Forty, both the forest and the brewery, is part tall tale, a little bit of hearsay, a lot of history, a few facts, a big cast of characters and completely Arkansas.

Prairie Street Live - Official DJ & Fun Zone for the Criterium
Food, drinks, music and fun.  Check out one of Fayetteville's newest spots. www.facebook.com/prairiestreetlive

Media Partners

CitiScapes Magazine
"The Magazine of Northwest Arkansas"
Media Partner and Exclusive Monthly Periodical Sponsor of All Sports Productions' events.

NWA Photography

NWA Photography
All Sport Production's event photographer. With over 20 years experience of serving the imaging needs of businesses in Northwest Arkansas we are one of the most forward thinking photography companies in Northwest Arkansas.

Event Partners

Neutral Service Provider for the Joe Martin Stage Race. Shimano Builds Closer Relationships between People, Nature, and Bicycles.
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Cox Business
Get More Done with Cox Business Internet Service. Your Business Demands Fast, Reliable Service and Our Flexible Plans Deliver. Get Started. Secure Network Solutions.
Proven Business Solutions. Enterprise Level Service. Leading-Edge Technology. www.cox.com/business/home
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Bio-Tech Pharmacal
Enhance your recovery time with our pure, all-natural hydration supplements. Replenish your electrolytes and get back to what drives you. No Artificial Colors. Gluten-Free Powder. Dairy-Free Powder.
Primal Green

Official leader's jersey sponsor of the 2021 Joe Martin Stage Race. Our purpose is to inspire and connect unforgettable experiences.

Vacation rental like no other. cohobnb.com has over 30 homey vacation rentals in the area, each decorated in a different and special way. Contact them directly 479-326-7154, This email address is being protected from spambots. You need JavaScript enabled to view it. or visit their website for a full listing of properties cohobnb.com/listings.  And the following properties, The Gregg Greenhouse (2BR), The MidMod (2BR) and The Sicily House(3BR) are also sponsoring the race staff and race officials.  So next time you're in town, show them some love by staying in one!

Gregg Greenhouse Gregg Greenhouse1   MidMod (7) MidMod   Sicily House Sicily House (2)

Competitor's Edge Massage
Whether you're on your way to improving your health or just want to relax, allow our massage to push you to the edge of something greater!
Dr. Alexis "Ali" Racheotes specializes in sports chiropractic therapy and injury rehab services, including acupuncture, in Fayetteville, AR.
479-443-9699 for more information. https://www.nwasca.com/
Graduate Fayetteville
Right in the heart of downtown, Graduate Fayetteville is the perfect spot for your next Northwest Arkansas getaway. The hotel is just a few blocks off Dickson Street and a short stroll from the University of Arkansas campus.
BikeReg is the premier online event registration service for cycling events.

Whittle Truck Sales & Trailer Rentals
For all your storage, maintenance & transportation needs. 567 South 40th Street Springdale, AR 72762. 479-750-9410. This email address is being protected from spambots. You need JavaScript enabled to view it.

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George's Majestic Lounge
SERVING THIRSTY EARS SINCE 1927...George's Majestic Lounge is the oldest and longest-running live music venue in Arkansas. Although live shows on a regular basis began in the early 70′s, many loyal locals recall social events, dances, and music out in the old garden as far back as the 1930′s. georgesmajesticlounge.com

While Vancouver, Canada is where you can trace our beginnings, our global community is where you’ll find our soul. Learn about our journey, our community, what sparks real conversations and why yoga is at the core of everything we do. Stop by the Fayetteville location at 200 West Center Street Suite 2, Fayetteville , Arkansas. (479) 444-6917.  This email address is being protected from spambots. You need JavaScript enabled to view it. for more information.

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SANS Meal Bar
SANS was created to help solve two of the greatest problems facing humanity today: the prevalence of highly processed, harmful foods in our diet and worldwide hunger. Check out this great product...we have and they are simply (no pun intended) the best! www.sansmealbar.com

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Sign Planet
Sign Planet has more than 20 years of graphic design experience. We've been helping countless businesses show their brand and tell their story. Let us take your business to the next level with a custom sign and let the world know you're out there. We specialize in signs, banners, vehicle wraps, and wide format printing.


Arkansas’ finest tent and party rental company is focused on clean, attractive, marquee-style tents that are sure to make any event stand out.

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H.E.R.O.E.S. of NWA
HEROES of NWA is a non-profit organization serving all first responders and their families. Our Mission is to ensure they have the proper support to assist with overcoming everyday struggles both professionally and personally.


Red Kite Coffee
Stop by in Springdale or Fayetteville to see them and experience great service and quality coffee and pasteries.

   Eureka Pizza Round
An Arkansas Tradition Since 1992! Eureka Pizza makes their pizza sauce from scratch in local kitchens using fresh-packed tomatoes. They blend in herbs, spices and Parmesan and Romano cheese to make their sauce. www.eurekpizza.com.  479-443-7777
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Speakup About Drugs works with local, state, and national government offices to propose and support common-sense legislation to reduce the rate of addiction and overdose. www.speakupaboutdrugs.org.  Call or text 479-717-7480 or email This email address is being protected from spambots. You need JavaScript enabled to view it.

Event Supporters

  • Einstein Bros Bagels
  • Powerhouse Seafood & Grill
  • Herman's Ribhouse
  • Ozark Natural Foods




All Sports Productions

All Sports ProductionsThe Joe Martin Stage Race is an All Sports Productions event. All Sports Productions promotes cycling, running, duathlons, triathlons, adventure runs and other outdoor events. Our goal is to produce races at the highest standards which are locally, regionally and nationally recognized events with a festival-like atmosphere.

Click here for more information.

Contact Us

  • All Sports Productions:
    Bruce Dunn
    1629 S. River Meadows Dr.
    Fayetteville, AR 72701
    Tel: 479-521-7766
    Email: Email Bruce
  • Volunteer Coordinator:
    Summer Johnson
    Tel: 479-981-1157
    Email: Email Summer
  • Registration Coordinator:
    Caroline Hardin
    Tel: 479-521-7766
    Email: Email Caroline